October 10, 2020

New Burgers Feature Two Juicy Four-Ounce Patties on a Toasted Brioche Bun; Guest-Submitted Wing Sauces and Sides Complete the Lineup

Sports fans heading to Taco Mac this fall to watch football games can expect to experience not only the most craft on draft and best-in-class wings, but also an enhanced menu. In its latest menu evolution, Taco Mac is introducing an all-new roster of juicy burgers, tasty sides and two new wing sauces, which will hit all locations on Monday, Oct. 19.

Headlining the menu are five delicious new double-patty burgers, freshly prepared and grilled-to-perfection. Guests can pair these with new side options: fried pickle chips with ranch and crispy Brussels sprouts drizzled with honey. Taco Mac also is introducing the Impossible Burger, a plant-based alternative that guests can order with any burger build.

“Taco Mac is known for wings – we are one of the only sports bars to offer locally sourced, fresh wings that have never been frozen,” says CEO Harold Martin, Jr. “Quality is one defining factor that separates us from our competition, and when looking across our full menu, we felt we had opportunity to elevate our burgers even further. Burgers, beer and sports are a winning combination, and this new line of burgers delivers the high standard of freshness and excellence that we’ve worked diligently to implement across our entire menu over the past several years.”

This menu change comes on the heels of other meaningful menu investments Taco Mac has made in the last 18 months, including new tacos, sandwiches, salads and a recently launched line of new handcrafted cocktails. The newest menu upgrade also offers a pair of new sauces for Taco Mac’s award-winning Buffalo wings that were submitted by Taco Mac fans: wet lemon pepper and Cajun voodoo magic.

“We asked our guests what wing flavors they wanted to see on our menu, and they didn’t hold back – we received over 500 submissions, many of which were variations of wet lemon pepper. Lemon pepper dry rub is a favorite among our guests, but with this new lemon pepper sauce, we take it to the next level by combining fresh lemon juice with our house-made lemon pepper seasoning and signature wing sauce, finished with a touch of honey,” Martin said. “We always strive to give our guests what they want, and these new sauces are sure to become instant favorites with wing lovers.”

At a time when many restaurants are closing their doors due to the negative sales impact of the COVID-19 pandemic, Taco Mac has seen positive year-over-year sales and is expanding, having opened its 27th location in Lawrenceville, Georgia in August and another location slated to open early next year in Hiram, Georgia. Martin attributes this success to Taco Mac’s 41-year legacy of building guest loyalty through best-in-class wings, a robust loyalty program centered around craft beer, continuous menu innovation and a commitment to the communities each restaurant serves.

“We’re thinking long-term, five to ten years down the road,” Martin says. “We are focused on hiring the best managers possible, building our innovation pipeline through best-in-class menu items and beverages and investing in our loyalty program to position ourselves for outstanding performance in the future. Our goal is to expand across the state of Georgia over the next several years; Georgia is our home, and we want Taco Mac to be accessible to all communities across the state. We’re very grateful to our guests who have shown up for us and contributed to our growth as we have navigated these uncharted waters over the past several months.”

To ensure the health and safety of those who work in and patronize its restaurants, Taco Mac is following strict safety guidelines and has implemented safety precautions recommended by local, state and federal governments, as well as the CDC, which are designed to combat the spread of COVID-19. To read more about the rigorous procedures, click here.

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