Privacy Policy

Dated October 31,2025

Taco Mac respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with us through our websites, mobile applications, loyalty programs, or any other online or offline services that reference or link to this Privacy Policy (collectively, the “Services”).

General Policy Information

This Privacy Policy, together with our Terms and Conditions of Use and any additional notices or disclosures referenced here, governs how we handle the personal data we collect through your use of the Services. Please read this Privacy Policy carefully to understand our practices and how we protect your information.

By using our Services, you acknowledge that you’ve read and agree to this Privacy Policy. If you don’t agree, please discontinue use of the Services.

This Privacy Policy applies only to information collected through Taco Mac websites, apps, and loyalty programs—it doesn’t apply to data collected through independent third-party sites or apps that may link to or from ours.

You may refuse cookies by adjusting your browser settings, though doing so may limit access to certain features. Unless you’ve disabled cookies, our system may issue them when you log on or use our services.

Age and Eligibility Requirements

Taco Mac’s websites, mobile applications, and loyalty programs are intended to appeal to adults. Taco Mac does not knowingly solicit, collect, sell, or share any information from minors, nor does Taco Mac knowingly market or otherwise target its websites, apps, or services to children.

Participants must be at least 18 years of age to create an account or enroll in Taco Mac’s non-alcohol loyalty program. Membership in any program that involves the purchase, promotion, or consumption of alcoholic beverages — such as Brewniversity — is available only to guests 21 years of age or older and of legal drinking age in the jurisdiction where they participate.

If Taco Mac becomes aware that personal information has been inadvertently collected from an individual under the applicable minimum age, we will promptly delete such information from our records. Parents and legal guardians are encouraged to monitor children’s online activity.

Taco Mac’s Services are intended solely for lawful use by adults who meet the applicable age and eligibility requirements. By accessing or using the Services, you represent and warrant that you meet these requirements.

Where Taco Mac Stores Your Personal Data

We value the trust you place in us. Here’s how we securely handle and protect your personal data. Taco Mac has a long history of providing products and services to responsible consumers. The personal data we collect from you may be transferred to, stored at, or processed in locations designated by Taco Mac, including outside your state or country of residence. Authorized personnel and approved third-party service providers—such as those supporting marketing, fulfillment, information processing, or customer support—may access this data solely for business purposes consistent with this Privacy Policy.

By submitting your personal data, you consent to its transfer, storage, and processing. Taco Mac takes reasonable administrative, technical, and physical safeguards to protect your information and ensure that it is handled securely and in accordance with this Privacy Policy.

Your information is stored on secure servers, and payment transactions are encrypted. You are responsible for maintaining the confidentiality of any account credentials or passwords. While Taco Mac uses security measures designed to protect your data, no Internet transmission or storage system can be guaranteed to be 100% secure.

Taco Mac uses information held about you to:
• Present content effectively across devices.
• Provide information, products, or services you request or that may interest you.
• Allow participation in interactive or promotional features.
• Notify you about product or service changes.
• Share offers and rewards that may interest you.

Taco Mac may share information:
• As permitted by law, to investigate, prevent, or take action regarding illegal activity, fraud, or safety threats.
• With your consent.
• As necessary to provide requested products or services or to fulfill contractual obligations with authorized partners.

Loyalty Programs

Taco Mac may offer loyalty programs providing benefits such as points, rewards, and discounts. Participation requires basic personal information, such as name, contact information, date of birth, and transaction history, to recognize and reward loyal guests.

By enrolling, you consent to Taco Mac’s collection and use of this information to administer the program, track participation, and communicate about related offers or promotions. Program-related and promotional communications may be sent by email, mobile app, or other digital means. You may unsubscribe at any time through the email link or account settings.

For complete details about eligibility, earning, redemption, and other program terms or restrictions, please refer to the Taco Mac Loyalty Program Terms and Conditions.

Location Data

If you enable location services, Taco Mac may collect and use your device’s approximate or precise location to help you find nearby restaurants, display local offers, or enhance app functionality.

Your device may request permission to access this information and display a message such as:
“Used to find nearby Taco Mac locations and provide in-store rewards or offers.”
Granting permission is optional and can be updated at any time in your device’s privacy or location settings. Taco Mac does not retain or sell location data after its operational use is complete.

Taco Mac may also use location information to support geofencing or proximity-based features that enhance your experience — for example, to send app notifications or offers when you are near a participating location, or to provide location-based rewards check-ins. Location information is collected only with your explicit permission and is not used to track your movements outside Taco Mac-related activities. You can disable background or continuous location access at any time in your device settings.

Third-Party Service Providers

Taco Mac may use authorized third-party service providers to support the operation, security, and improvement of our websites, mobile apps, and loyalty programs. These providers may include technology hosts, payment processors, marketing platforms, analytics partners, and customer-support vendors.

We share only the information necessary for them to perform their contracted services, and they are required to protect it, use it solely for Taco Mac’s business purposes, and comply with applicable data-protection laws. Taco Mac does not sell personal information and shares data only as needed to operate and enhance our Services.

In-Store Technology, Wi-Fi, and Digital Experiences

When you visit Taco Mac restaurants, connect to the guest Wi-Fi, or use in-store ordering or loyalty devices, limited information, such as transaction details or participation data, may be collected to operate these services. These systems are managed by authorized service providers acting on Taco Mac’s behalf and are subject to the same confidentiality, security, and data-protection requirements described in this Privacy Policy.

Device Information and Analytics

Taco Mac may collect limited technical information about the device you use to access our websites or apps, such as device type, operating system, unique device identifiers, IP address, and app version. We may also use authorized third-party analytics tools to understand usage trends, monitor app performance, and improve functionality. These tools collect aggregated, non-personal data (for example, device type, operating system, or frequency of use) solely to enhance your experience and ensure consistent app security and reliability. This information is not sold or shared for marketing purposes.

Push Notifications and Text Messaging

Taco Mac may send updates, offers, or reminders related to promotions or loyalty programs through push notifications or text messages, depending on your communication preferences.

If you enable push notifications, you may receive in-app alerts that can be turned off at any time in your device settings.

If you opt to receive text messages, message and data rates may apply. You can opt out at any time by replying STOP to a message or by contacting us at [email protected].

If You Do Not Want Information Collected

If you do not want information collected through Taco Mac’s Services — including our websites, mobile applications, or loyalty programs — please do not submit any personal information or agree to data collection.

By creating an account or participating in any Taco Mac loyalty program, you acknowledge and agree to the applicable Terms and Conditions and to Taco Mac’s collection and use of your data as described in this Privacy Policy.

Data Retention and Deletion

Taco Mac retains personal information only for as long as necessary to operate our Services, fulfill legitimate business purposes, meet legal obligations, resolve disputes, or as otherwise required by law.

You may request deletion of your account or associated information at any time by contacting [email protected]. Once verified and processed, Taco Mac will delete or de-identify the applicable data in accordance with this Privacy Policy and applicable law.

Links to Third-Party Sites

Our websites and apps may contain links to third-party websites, services, or features that are not operated or controlled by Taco Mac. This Privacy Policy does not apply to any websites, apps, or facilities operated by third parties. We are not responsible for, and this Privacy Policy does not cover, the privacy practices or content of those third parties. We encourage you to review the privacy policy of every website or service you visit before providing any personal information.

Policy Updates

Taco Mac may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. When material changes are made, we will update the Effective Date above. Continued use of Taco Mac websites, apps, or loyalty programs after an update constitutes acceptance of the revised policy.

Program-Specific Terms

Some Taco Mac promotions and loyalty programs (including Brewniversity and other in-restaurant rewards programs) may have additional rules, age or location-based restrictions, or eligibility requirements. Please review the applicable Program Terms and Conditions for full details regarding participation, earning, and redemption.

Contact Us

For questions or concerns about this Privacy Policy or our data practices, contact us at:
Email: [email protected]
Mailing Address:
Taco Mac Corporate Office
7507 Roswell Road NE, Suite 225
Sandy Springs, GA 30350

Notice:

*Participation in the Brewniversity program, including the earning of credits and rewards dollars, is valid in all GA and TN Taco Mac locations only. In efforts to be compliant with the Alabama Alcohol Commission rules and regulations, the earning of credits, rewards dollars, and redemption of rewards dollars for the Brewniversity program is strictly prohibited at the Taco Mac Pelham, AL location.