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Dear Chancellor,

Thank you for making Taco Mac your home away from home for so many years. We appreciate you choosing us as your go-to destination to watch sports, drink the most craft on draft, and eat award-winning wings. More importantly, we appreciate you for trusting us as your favorite bar to create lasting memories and build unwavering friendships for nearly 40 years.

Brewniversity is more than craft beer. It is about community and being part of a family. Brewniversity is the best beer program in the nation because of you—our most valued, knowledgeable, and loyal guests.

We also want to thank you for your patience over the last few weeks as we hurriedly made important changes to Brewniversity Rewards to comply with alcohol liquor laws. While we had no choice but to make the changes, we should have more effectively communicated the changes we were making, why we were making them and what would happen next. Going forward, we will keep you updated every step of the way.

Therefore, we are writing today to give you an update on upcoming changes to your Brewniversity Rewards.

Updates to Brewniversity Rewards:

  1. Effective today, you (Chancellors only) will receive $2.50 in Brewniversity Rewards for each beer you order in your Chancellor Mug. While the current $1.50 works for 20 ounce pours, it was not sufficient for Chancellors. Our goal is to make you “whole” when you order a beer in your Chancellor mug. We will continue to work with our technology vendors to make this amount more precise based on the actual beer purchased.
  2. Over the next week, we will also retroactively apply the $2.50 Brewniversity Reward to your account—adding $1.00 for each beer you have consumed in your Chancellor Mug since February 21, 2018 when the change took effect.

Over the next several months, we will continue to work tirelessly to make further changes that improve Brewniversity, particularly for our Chancellors. I look forward to personally meeting all of our Chancellors and hearing your feedback. Our goal is to make Brewniversity stronger than it has ever been and continue to reward you for your long-standing commitment to Taco Mac.

If you have any questions or comments, please email us at a new email address created just for Chancellors, chancellor@tacomac.com.

Harold Martin, Jr.
CEO

Taco Mac Brewniversity